Marsha Golemac is a creative director working across strategy, design, image and environment. Her practice is defined by a particular way of seeing: identifying what matters and questioning what doesn’t to find the clearest expression of an idea. Strategic thinking and visual instinct are not separate parts of that process but the same act of judgement at different scales.
Golemac guides clients towards their strongest visual identity and shapes how this is communicated through the environment around them. Her practice can span long-term strategic advisory, moving across identity, image-making and product direction, known for bringing together the right collaborators around a core idea. She also works selectively on standalone commissions across campaigns, exhibitions, image-making and object design.
Her approach is reductive but not austere. Through a process of distillation, clarity comes from knowing what to leave out, while what remains is considered in relation to everything around it.
The result is work that feels instinctive, yet the thinking behind it is highly deliberate.
This ability to move between the broader idea and its visual expression is central to Golemac’s practice. More than a style or aesthetic, what she is commissioned for is judgement: a clear sense of what belongs, what doesn’t, and when an idea has reached its most resolved form.
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hello@marshagolemac.com
@marshagolemac
Partner Agency
The Artline
enquiries@theartline.com.au
@theartline___
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Selected Curatorial Projects
2026, MUJI, Made., MUJI Australia, NGV Melbourne Design Week, Melbourne
2024, Interwoven, The Artline, NGV Melbourne Design Week, Melbourne
2023, Vitrine, NGV Melbourne Design Week, Melbourne
2023, 30 Years of Tait, NGV Melbourne Design Week, Melbourne
2022, Material Culture, NGV Melbourne Design Week, Melbourne
2022, Light the world you want, Viabizzuno, presented by VBO Australia, NGV Melbourne Design Week, Melbourne
2021, Future Inheritance, NGV Melbourne Design Week, Melbourne
Selected Exhibitions
2026, The Practice of Bathing, curated by BAINA, 3daysofdesign, Copenhagen Design Week, Copenhagen (contributing designer)
2025, Soft Worlds, Sharp Edges, curated by Charlotte Taylor, London Design Festival, London (contributing designer)
2025, Design House Vol.2, Oigall Projects, Melbourne (contributing designer)
2024, Origins, Oigall Projects, Melbourne (solo exhibition)
2023, Open Table by Flack Studio, NGV Melbourne Design Week, Melbourne (contributing designer)
2021, After Hours by Volker Haug, NGV Melbourne Design Week, Melbourne (contributing designer)
2019, Local Milan No.4, Milan Design Week, Milan (contributing designer)